Search Engine Optimization Training

1344 Total Students | Average Rating 4.9 From 900 Students

Duration : 25 Hours Lab Sessions : 25 Hours

Search Engine Optimization online training at SMC will make you industry-ready. Search Engine Optimization (SEO) is a process of creating visibility of a website to the end-users when they search using a web search engine like Google. A Search Engine optimizer is responsible for increasing the quality and quantity of internet traffic to a webpage.

In Search Engine Optimization training, you will first understand the basic building blocks of SEO and how to create traffic to a website. You will look into the vocabulary of SEO, selection, validation, and key-word discovery concepts. You will learn the most effective strategies in SEO and writing for search engines. You will look into onsite and offline optimization concepts.

Finally, you will walk through the Google Analytics platform and get familiar with it. Upon completing the training, you will understand how to optimize websites, monitor, and track the website’s performance. Become a Search Engine Optimizer along with us!!!

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Upcoming Batch Schedule for Search Engine Optimization Training

SM Consultant is dedicated towards the service of our students. Below mentioned are the timings of our upcoming batches online. If none of these time suit you, you can request to schedule a custom time suitable for you.

01 Aug, 2020 - 15 Sep, 2020
01:30 AM
05 Aug, 2020 - 18 Aug, 2020
01:30 AM
09 Aug, 2020 - 23 Sep, 2020
01:30 AM
13 Aug, 2020 - 07 Sep, 2020
01:30 AM
17 Aug, 2020 - 11 Sep, 2020
01:30 AM
21 Aug, 2020 - 15 Sep, 2020
01:30 AM

No Timing Suitable for You ?

Click here to contact us for a custom free training session as per your timing.

Reasons to Choose Redirekt

Expert Instructors

Lifetime Access

Practical Implementation

Job Readiness

Real-Time Case Studies

Resume Building

Take Search Engine Optimization Training At Your Own Pace

Self Paced Online Learning

The Self Paced format allows students to stream course content from anywhere across the globe with a sufficient Internet connection. There is no set schedule, so students are able to view them at any time. Start Growing yourself.

Instructor Led Live Training

Instructor-led, online courses are delivered via your computer through an easy-to-use web conferencing tool that allows for real-time interaction between the instructor and participants. Get Expert guidance tailored for you.

Course Content for Search Engine Optimization Training

1. Overview of Search Engine Optimization

  • What is search engine optimization (SEO)?
  • How SEO affects your business?
  • Setting SEO expectations

2. Keywords: The Foundation of SEO

  • Why you need a keyword research plan
  • How to research keywords
  • Tools to help you analyze keyword
  • Understanding keyword attributesUnderstanding keyword distribution
  • Ongoing keyword evaluation

3. Content Optimization: How Search Engines and People View Web Pages:

  • Understanding content optimization
  • Optimizing for site structure
  • Recognizing different types of content
  • Optimizing textual page elements
  • Optimizing non-text components of a web page
  • Analyzing content quality
  • Exploring the benefits of user-generated content

4. Content Optimization: Technical SEO:

  • Interpreting the code behind web pages
  • Understanding how search engines index content
  • Working with canonical URLs and redirects
  • Leveraging microformats
  • Working with server-side factors
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools

5. Long-Term Content Planning:

  • Overview of long-term content strategizing
  • Planning a successful content strategy and avoiding common mistakes
  • Defining your audience, topics, angle, and style
  • Understanding different types of content
  • Getting ideas for content
  • Working with an editorial calendar
  • Promoting your content through social media
  • Measuring content performance

6. Link Building Basics:

  • Understanding the importance of links
  • How the search engine killed the web directory
  • How link analysis revolutionized web search
  • Exploring the anatomy of a link
  • Not just PageRank: Understanding what links do for your site
  • Explaining Google PageRank
  • Looking at PageRank in practice
  • Exploring keywords and Google bombs
  • The perfect link
  • Dealing with problem links
  • Analyzing links

7. Building Links:

  • Exploring the two types of links
  • Building internal links
  • Building external links
  • Grabbing low-hanging fruit
  • Fostering a "think links" mentality
  • Working with "local" pages and directory links
  • Reciprocal linking: Is it worth the trouble?
  • Creating press releases
  • Working with article syndication
  • Working with bloggers
  • Creating link bait
  • Examining social networking links
  • Getting more links
  • Working with linking software
  • Exploring Penguin: The new link approach from Google

8. The Link Game:

  • Buying links: Pros and cons
  • When is paying for links buying links?
  • Finding link services
  • Understanding linking jargon
  • Finding link-building opportunities
  • Questions to ask
  • Executing a link-building strategy

9. Measuring SEO Effectiveness:

  • Measuring SEO performance
  • Analyzing keywords
  • Analyzing links
  • Analyzing the impact of social media

10. Local Search:

  • Understanding local search
  • Understanding Google+ Local
  • Setting up and optimizing Google+ Local
  • Getting more citations
  • Getting more reviews for your business
  • Optimizing your website for local search
  • The future of local search

Frequently Asked Questions About Search Engine Optimization Training


Once you are successfully through the project, you will be awarded with Redirekt Training Completion Certificate for this course.

Redirekt certification has industry recognition and we are the preferred training partner for many organization's.